/ Marketing Content for UC 海角原创 en /news/labeling-language-key-success-software-company-innovations-research-suggests <p><span><span>Companies in the software industry, where novel ideas are prized, use linguistic tactics to develop new labels for their innovations to stay ahead of competitors. Using language to signal that something is 鈥渘ew and different鈥� is an important tool for success, University of California, 海角原创, research suggests.</span></span></p> <p><span><span>Category innovation during a study period from 1990 to 2002 included words and phrases such as 鈥減latform鈥� and 鈥渟upply chain management鈥� 鈥� market categories that are now established. </span></span></p> March 10, 2022 - 9:00am Karen Michele Nikos /news/labeling-language-key-success-software-company-innovations-research-suggests /news/all-politics-and-cannabis-marketing-are-local <p>California鈥檚 legal cannabis market, opening for business on Jan. 1, is expected to quickly grow to be the largest in the nation and worth more than $5 billion a year.</p> <p>County voting on Proposition 64 that led the state here 鈥� to legalizing&nbsp;sales for recreational use 鈥� can offer insight into how medical marijuana dispensaries will now market themselves, according to research from the University of California, 海角原创.</p> December 14, 2017 - 10:01am Julia Ann Easley /news/all-politics-and-cannabis-marketing-are-local